Full breakdown of startup costs, royalty fees, and what it really costs to open a Five Guys.
Five Guys is America's premium fast-casual burger brand with over 1,700 locations in 20+ countries. Founded in 1986 by the Murrell family in Arlington, Virginia, Five Guys built its reputation on fresh, never-frozen beef and hand-cut fries. The brand began franchising in 2003 and expanded rapidly, consistently earning top rankings in customer satisfaction surveys.
Five Guys operates a deliberately simple menu focused on quality: burgers, hot dogs, fries, and milkshakes (in select locations). The brand has successfully positioned itself between traditional fast food and casual dining, commanding premium prices while maintaining fast service. The brand is particularly popular in professional markets and urban centers where quality-focused consumers are willing to pay more.