About Dunkin'
Dunkin' (formerly Dunkin' Donuts) is America's leading coffee and baked goods chain with over 12,500 locations in 45+ countries. Owned by Inspire Brands, Dunkin' rebranded from 'Dunkin' Donuts' in 2019 to emphasize its beverage-forward menu. The brand serves approximately 3 million customers daily and is the largest coffee chain in the US by number of locations.
Dunkin' is particularly strong in the Northeast US where it holds commanding market share against Starbucks. The brand has been expanding its NextGen store format featuring modern designs, mobile order lanes, and a streamlined menu. Dunkin' franchisees benefit from one of the most loyal customer bases in food service and Inspire Brands' growing portfolio synergies.
Frequently Asked Questions
How much does a Dunkin' franchise cost?
Initial franchise fees range from $40,000 to $90,000 depending on location type and market. Total investment ranges from $526,000 to $1.8 million.
Why did Dunkin' Donuts change its name?
In 2019, Dunkin' Donuts officially rebranded to 'Dunkin'' to reflect its shift from a donut-focused brand to a beverage-first quick-service concept, with coffee and drinks representing 60%+ of revenue.
What are Dunkin's ongoing fees?
Dunkin' charges a 5.9% royalty fee plus 5% advertising fund contribution, totaling 10.9% of gross sales.
How many Dunkin' locations are there?
Dunkin' has over 12,500 locations globally, with approximately 9,600 in the US and 2,900 internationally.
Is Dunkin' a good franchise for first-time owners?
Dunkin' can be a solid first franchise, particularly in strong Dunkin' markets (Northeast, Mid-Atlantic). The brand's operational systems are well-developed and franchisee training is comprehensive.