About Buffalo Wild Wings
Buffalo Wild Wings (B-Dubs) is the largest sports bar chain in the US with over 1,200 locations. Part of Inspire Brands alongside Dunkin' and Arby's, the brand is known for its extensive wing menu with 26 signature sauces, sports-bar atmosphere, and NFL partnerships. Annual system-wide sales exceed $4 billion.
Buffalo Wild Wings offers a full-service casual dining experience with sports bar elements, making it one of the higher-investment franchise opportunities in this guide. The brand has been expanding its 'B-Dubs GO' fast-casual concept as a lower-investment alternative. Franchisees must be experienced operators given the complexity of running a sports bar with full kitchen, bar service, and entertainment technology.
Frequently Asked Questions
How much does a Buffalo Wild Wings franchise cost?
The initial franchise fee is $50,000. Total investment ranges from $2.7 million to $7.3 million — among the highest in restaurant franchising, reflecting the full-service sports bar format.
What are Buffalo Wild Wings' ongoing fees?
Buffalo Wild Wings charges 5% royalty plus 3% advertising fund contribution, totaling 8% of gross sales.
Is Buffalo Wild Wings a good franchise?
For experienced, well-capitalized operators, B-Dubs can be highly profitable given its strong brand and bar revenue. However, the high investment and operational complexity require serious commitment.
What is B-Dubs GO?
B-Dubs GO is Buffalo Wild Wings' fast-casual format with lower investment requirements, focused on takeout and delivery with a simplified menu and no bar component.
What financial requirements does Buffalo Wild Wings have?
Prospective franchisees need a net worth of at least $3 million and liquid assets of $1.5 million.