Zaxby's is a Southern-based chicken finger and wing restaurant chain with 950+ locations, founded in 1990 in Athens, Georgia by two college friends. Known for its Zax Sauce, chicken fingerz, wings, and Southern-style sides, Zaxby's has built a loyal following in the Southeast.
Zaxby's competitive advantage lies in its full dining room experience โ unlike delivery-focused chicken concepts, Zaxby's emphasizes a dine-in experience with fresh, cooked-to-order food. The brand's strong unit economics and loyal customer base have driven consistent expansion.
| Initial Franchise Fee | $35,000 |
| Total Investment Range | $460Kโ$1.1M |
| Royalty Fee | 6% |
| Marketing / Ad Fund | 2% |
Based on publicly available FDD data. Always review current FDD before investing.
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