About Shake Shack
Shake Shack is a premium burger brand born from a New York City hot dog cart in Madison Square Park in 2001. Known for its Angus beef burgers, crinkle-cut fries, and hand-spun milkshakes, Shake Shack has grown to 500+ locations globally.
Shake Shack's franchise model targets high-traffic urban and suburban locations, airports, and stadiums. The brand's premium positioning and elevated customer experience allows for higher average check sizes than traditional QSR competitors. International licensing opportunities are also available.
Frequently Asked Questions
How much is the Shake Shack franchise fee?
The Shake Shack initial franchise fee is $40,000–$75,000. Total investment ranges from $2M–$5M, which includes buildout, equipment, inventory, and working capital. Contact a Shake Shack franchise representative for current FDD details.
What is the total cost to open a Shake Shack franchise?
Total investment to open a Shake Shack franchise ranges from $2M–$5M. This includes the initial franchise fee of $40,000–$75,000 plus real estate, construction, equipment, training, and opening inventory costs.
What is Shake Shack's royalty fee?
Shake Shack charges a royalty fee of 5% on gross sales. An additional 3% marketing/advertising fund contribution is also required. These ongoing fees fund brand marketing and corporate support.
Is Shake Shack a good franchise investment?
Shake Shack has established brand recognition and a proven business model. As with any franchise, success depends on your market, execution, and local competition. Review the current FDD (Franchise Disclosure Document) and speak with existing franchisees before investing.
How do I apply to become a Shake Shack franchisee?
To apply for a Shake Shack franchise, visit their official franchise website or contact their franchise development team. You'll typically need to complete an application, review the FDD, attend a discovery day, and meet their financial qualification requirements.