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SERVPRO Franchise Fee (2026)

Home Services · Franchise Opportunity
Initial Franchise Fee $30,750–$56,000
📊 Total Investment: $219K–$318K 💰 Royalty: 3–10% (sliding scale) 📣 Ad Fund: 3%

About SERVPRO

SERVPRO is the largest fire and water damage restoration franchise in the US with 2,000+ locations. Founded in 1967 in Sacramento, California, SERVPRO has become the go-to name for insurance companies when their policyholders experience property damage.

SERVPRO's relationship with the insurance industry creates a built-in referral network that most service businesses can't replicate. When homeowners file claims, insurance adjusters frequently recommend SERVPRO, providing franchisees with a steady stream of inbound work rather than requiring heavy marketing.

Fee Breakdown

Initial Franchise Fee$30,750–$56,000
Total Investment Range$219K–$318K
Royalty Fee3–10% (sliding scale)
Marketing / Ad Fund3%
Minimum Net WorthContact franchisor
Liquid Capital RequiredContact franchisor

Fees are based on publicly available FDD data and may change. Always review the current Franchise Disclosure Document before investing.

Pros & Cons

✅ Pros

  • ✓ Insurance company relationships provide built-in referral pipeline
  • ✓ Restoration is non-discretionary — disasters happen regardless of economy
  • ✓ Largest restoration franchise with industry-leading brand recognition
  • ✓ 24/7 emergency response model creates premium pricing opportunity

⚠️ Cons

  • ✗ High equipment costs for restoration equipment and vehicles
  • ✗ Requires 24/7 availability for emergency response
  • ✗ Sliding scale royalty can become significant at high revenue levels

Frequently Asked Questions

How much is the SERVPRO franchise fee?
The SERVPRO initial franchise fee is $30,750–$56,000. Total investment ranges from $219K–$318K, which includes buildout, equipment, inventory, and working capital. Contact a SERVPRO franchise representative for current FDD details.
What is the total cost to open a SERVPRO franchise?
Total investment to open a SERVPRO franchise ranges from $219K–$318K. This includes the initial franchise fee of $30,750–$56,000 plus real estate, construction, equipment, training, and opening inventory costs.
What is SERVPRO's royalty fee?
SERVPRO charges a royalty fee of 3–10% (sliding scale) on gross sales. An additional 3% marketing/advertising fund contribution is also required. These ongoing fees fund brand marketing and corporate support.
Is SERVPRO a good franchise investment?
SERVPRO has established brand recognition and a proven business model. As with any franchise, success depends on your market, execution, and local competition. Review the current FDD (Franchise Disclosure Document) and speak with existing franchisees before investing.
How do I apply to become a SERVPRO franchisee?
To apply for a SERVPRO franchise, visit their official franchise website or contact their franchise development team. You'll typically need to complete an application, review the FDD, attend a discovery day, and meet their financial qualification requirements.

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