Maaco Franchise Fee: $20,000 (2026)

About Maaco

Maaco is North America's largest auto painting and collision repair franchise with 500+ locations, founded in 1972 in King of Prussia, Pennsylvania. As part of Driven Brands (alongside Midas and Take 5 Oil Change), Maaco offers affordable auto painting services that are inaccessible at traditional body shops.

Maaco's value-priced auto painting service fills a real gap between DIY options and expensive dealership body shops. Driven Brands' ownership provides significant purchasing power, national marketing, and operational support that independent body shops can't access.

Fee Breakdown

Initial Franchise Fee	$20,000
Total Investment Range	$279K–$438K
Royalty Fee	8%
Marketing / Ad Fund	7.5%
Min. Net Worth	Contact franchisor
Liquid Capital Required	Contact franchisor

Based on publicly available FDD data. Always review current Franchise Disclosure Document before investing.

Pros & Cons

✅ Pros

✓ North America's largest auto painting franchise — category leader
✓ Driven Brands ownership provides scale and operational infrastructure
✓ Value pricing serves an underserved market segment
✓ Automotive repairs are largely recession-resistant

⚠️ Cons

✗ High combined royalty and marketing fees (15.5%)
✗ Physical plant and equipment requirements create significant capex
✗ Insurance-driven work requires relationship building with adjusters

Frequently Asked Questions

How much is the Maaco franchise fee?

The Maaco initial franchise fee is $20,000. Total investment ranges from $279K–$438K.

What is the total cost to open a Maaco franchise?

Total investment to open a Maaco franchise ranges from $279K–$438K, including the $20,000 franchise fee, real estate, build-out, equipment, and working capital.

What is Maaco's ongoing royalty fee?

Maaco charges a royalty of 8% on gross sales. An additional 7.5% marketing fund contribution is also required.

Is Maaco a good franchise to own?

Maaco has an established brand and proven business model. Review the current Franchise Disclosure Document (FDD) and speak with existing franchisees to evaluate whether it fits your market and goals.

How do I apply for a Maaco franchise?

To apply for a Maaco franchise, contact their franchise development team directly or submit a request through our contact form. You'll need to meet their financial qualification requirements and complete their discovery process.

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Maaco Franchise Fee (2026)