About Keller Williams
Keller Williams is the world's largest real estate franchise by agent count with 180,000+ agents in 1,000+ market centers. Founded in 1983 in Austin, Texas, KW disrupted real estate franchising with its profit-sharing model that incentivizes agents to recruit and retain top performers.
Keller Williams' capped commission model and profit-sharing program create extraordinary agent loyalty and retention. The company's investment in technology — including the Command platform — provides agents with CRM, marketing, and transaction management tools that independent brokers can't replicate.
Frequently Asked Questions
How much is the Keller Williams franchise fee?
The Keller Williams initial franchise fee is $35,000. Total investment ranges from $183K–$336K, which includes buildout, equipment, inventory, and working capital. Contact a Keller Williams franchise representative for current FDD details.
What is the total cost to open a Keller Williams franchise?
Total investment to open a Keller Williams franchise ranges from $183K–$336K. This includes the initial franchise fee of $35,000 plus real estate, construction, equipment, training, and opening inventory costs.
What is Keller Williams's royalty fee?
Keller Williams charges a royalty fee of 6% (capped) on gross sales. These ongoing fees fund brand marketing and corporate support.
Is Keller Williams a good franchise investment?
Keller Williams has established brand recognition and a proven business model. As with any franchise, success depends on your market, execution, and local competition. Review the current FDD (Franchise Disclosure Document) and speak with existing franchisees before investing.
How do I apply to become a Keller Williams franchisee?
To apply for a Keller Williams franchise, visit their official franchise website or contact their franchise development team. You'll typically need to complete an application, review the FDD, attend a discovery day, and meet their financial qualification requirements.