About Dutch Bros Coffee
Dutch Bros Coffee is America's fastest-growing drive-through coffee chain with 900+ locations across 17 states. Founded in 1992 in Grants Pass, Oregon by brothers Dane and Travis Boersma, Dutch Bros has built a cult following through its energy-forward drinks, exceptional service culture, and community involvement.
The Dutch Bros franchise model emphasizes culture and community above all else — franchisees must be internal promotions who have worked for Dutch Bros for at least 3 years. This creates exceptional operational consistency and brand integrity across all locations.
Frequently Asked Questions
How much is the Dutch Bros Coffee franchise fee?
The Dutch Bros Coffee initial franchise fee is $30,000–$50,000. Total investment ranges from $150K–$500K, which includes buildout, equipment, inventory, and working capital. Contact a Dutch Bros Coffee franchise representative for current FDD details.
What is the total cost to open a Dutch Bros Coffee franchise?
Total investment to open a Dutch Bros Coffee franchise ranges from $150K–$500K. This includes the initial franchise fee of $30,000–$50,000 plus real estate, construction, equipment, training, and opening inventory costs.
What is Dutch Bros Coffee's royalty fee?
Dutch Bros Coffee charges a royalty fee of 5% on gross sales. These ongoing fees fund brand marketing and corporate support.
Is Dutch Bros Coffee a good franchise investment?
Dutch Bros Coffee has established brand recognition and a proven business model. As with any franchise, success depends on your market, execution, and local competition. Review the current FDD (Franchise Disclosure Document) and speak with existing franchisees before investing.
How do I apply to become a Dutch Bros Coffee franchisee?
To apply for a Dutch Bros Coffee franchise, visit their official franchise website or contact their franchise development team. You'll typically need to complete an application, review the FDD, attend a discovery day, and meet their financial qualification requirements.