Curves Franchise Fee: $9,995–$15,000 (2026)

About Curves

Curves is a women's fitness franchise with 2,000+ locations globally, founded in 1992 in Harlingen, Texas. Curves pioneered the 30-minute circuit training concept specifically for women and was once the world's largest fitness franchise. The brand was recently relaunched with a renewed focus on growth.

Curves' women-only, 30-minute circuit model creates a non-intimidating fitness environment that appeals to women who are uncomfortable in traditional co-ed gyms. The brand's circuit format requires minimal staff oversight and creates a time-efficient workout that fits busy schedules.

Fee Breakdown

Initial Franchise Fee	$9,995–$15,000
Total Investment Range	$40K–$74K
Royalty Fee	5%
Marketing / Ad Fund	3%
Min. Net Worth	Contact franchisor
Liquid Capital Required	Contact franchisor

Based on publicly available FDD data. Always review current Franchise Disclosure Document before investing.

Pros & Cons

✅ Pros

✓ Women-only environment creates welcoming atmosphere for intimidated gym-goers
✓ 30-minute circuit format appeals to time-pressed consumers
✓ Lower investment than most fitness franchise concepts
✓ First-mover advantage in women's circuit training category

⚠️ Cons

✗ Brand has declined significantly from its peak — rebuilding phase
✗ Fitness market has evolved significantly since Curves' 1990s peak
✗ Women-only model limits total addressable market

Frequently Asked Questions

How much is the Curves franchise fee?

The Curves initial franchise fee is $9,995–$15,000. Total investment ranges from $40K–$74K.

What is the total cost to open a Curves franchise?

Total investment to open a Curves franchise ranges from $40K–$74K, including the $9,995–$15,000 franchise fee, real estate, build-out, equipment, and working capital.

What is Curves's ongoing royalty fee?

Curves charges a royalty of 5% on gross sales. An additional 3% marketing fund contribution is also required.

Is Curves a good franchise to own?

Curves has an established brand and proven business model. Review the current Franchise Disclosure Document (FDD) and speak with existing franchisees to evaluate whether it fits your market and goals.

How do I apply for a Curves franchise?

To apply for a Curves franchise, contact their franchise development team directly or submit a request through our contact form. You'll need to meet their financial qualification requirements and complete their discovery process.

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Curves Franchise Fee (2026)