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Cousins Maine Lobster Franchise Fee (2026)

Fast Food & QSR · Franchise Info
Initial Franchise Fee $80,000–$100,000
📊 Total Investment: $163K–$495K 💰 Royalty: 6% 📣 Ad Fund: 2%

About Cousins Maine Lobster

Cousins Maine Lobster is a food truck and fast-casual franchise with 50+ locations, founded in 2012 in Los Angeles after appearing on ABC's Shark Tank. Known for authentic Maine lobster rolls, bisque, and tacos, the brand has built a devoted following in both food truck and brick-and-mortar formats.

Cousins Maine Lobster's Shark Tank origin story and celebrity investor (Barbara Corcoran) provide ongoing earned media and brand credibility. The brand's authentic Maine sourcing creates a genuine quality story in a food truck category often associated with lower-quality fare.

Fee Breakdown

Initial Franchise Fee$80,000–$100,000
Total Investment Range$163K–$495K
Royalty Fee6%
Marketing / Ad Fund2%
Min. Net WorthContact franchisor
Liquid Capital RequiredContact franchisor

Based on publicly available FDD data. Always review current Franchise Disclosure Document before investing.

Pros & Cons

✅ Pros

  • ✓ Shark Tank origin story and Barbara Corcoran investment drives media attention
  • ✓ Authentic Maine sourcing creates genuine quality differentiation
  • ✓ Food truck format creates lower initial investment than traditional restaurant
  • ✓ Cult following drives strong social media engagement

⚠️ Cons

  • ✗ Lobster is a premium-priced ingredient with volatile commodity costs
  • ✗ Food truck operations require permits, commissary, and route planning
  • ✗ Expanding from food truck to brick-and-mortar adds significant operational complexity

Frequently Asked Questions

How much is the Cousins Maine Lobster franchise fee?
The Cousins Maine Lobster initial franchise fee is $80,000–$100,000. Total investment ranges from $163K–$495K.
What is the total cost to open a Cousins Maine Lobster franchise?
Total investment to open a Cousins Maine Lobster franchise ranges from $163K–$495K, including the $80,000–$100,000 franchise fee, real estate, build-out, equipment, and working capital.
What is Cousins Maine Lobster's ongoing royalty fee?
Cousins Maine Lobster charges a royalty of 6% on gross sales. An additional 2% marketing fund contribution is also required.
Is Cousins Maine Lobster a good franchise to own?
Cousins Maine Lobster has an established brand and proven business model. Review the current Franchise Disclosure Document (FDD) and speak with existing franchisees to evaluate whether it fits your market and goals.
How do I apply for a Cousins Maine Lobster franchise?
To apply for a Cousins Maine Lobster franchise, contact their franchise development team directly or submit a request through our contact form. You'll need to meet their financial qualification requirements and complete their discovery process.

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