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Comfort Inn / Comfort Suites Franchise Fee (2026)

Hotels & Lodging ยท Franchise Info
Initial Franchise Fee $50,000
๐Ÿ“Š Total Investment: $5.0Mโ€“$9.5M ๐Ÿ’ฐ Royalty: 5% ๐Ÿ“ฃ Ad Fund: 4%

About Comfort Inn / Comfort Suites

Comfort Inn and Comfort Suites are mid-scale hotel brands under Choice Hotels International with 2,000+ locations globally, founded in 1981. As one of the most recognized mid-scale hotel brands, Comfort Inn provides business and leisure travelers with consistent, affordable lodging.

Choice Hotels' central reservation system and loyalty program (Choice Privileges) drives significant bookings to franchisee properties. The mid-scale segment balances reasonable construction costs with above-economy ADR (average daily rate), creating attractive unit economics for experienced hotel operators.

Fee Breakdown

Initial Franchise Fee$50,000
Total Investment Range$5.0Mโ€“$9.5M
Royalty Fee5%
Marketing / Ad Fund4%
Min. Net WorthContact franchisor
Liquid Capital RequiredContact franchisor

Based on publicly available FDD data. Always review current Franchise Disclosure Document before investing.

Pros & Cons

โœ… Pros

  • โœ“ 2,000+ locations globally with strong brand recognition
  • โœ“ Choice Privileges loyalty program drives consistent bookings
  • โœ“ Mid-scale positioning provides better ADR than economy without luxury costs
  • โœ“ Conversion program allows existing hotels to rebrand efficiently

โš ๏ธ Cons

  • โœ— Very high total investment for hotel construction or acquisition
  • โœ— Hotel franchising requires significant operator expertise and capital
  • โœ— Hotel performance is sensitive to economic cycles and local market dynamics

Frequently Asked Questions

How much is the Comfort Inn / Comfort Suites franchise fee?
The Comfort Inn / Comfort Suites initial franchise fee is $50,000. Total investment ranges from $5.0Mโ€“$9.5M.
What is the total cost to open a Comfort Inn / Comfort Suites franchise?
Total investment to open a Comfort Inn / Comfort Suites franchise ranges from $5.0Mโ€“$9.5M, including the $50,000 franchise fee, real estate, build-out, equipment, and working capital.
What is Comfort Inn / Comfort Suites's ongoing royalty fee?
Comfort Inn / Comfort Suites charges a royalty of 5% on gross sales. An additional 4% marketing fund contribution is also required.
Is Comfort Inn / Comfort Suites a good franchise to own?
Comfort Inn / Comfort Suites has an established brand and proven business model. Review the current Franchise Disclosure Document (FDD) and speak with existing franchisees to evaluate whether it fits your market and goals.
How do I apply for a Comfort Inn / Comfort Suites franchise?
To apply for a Comfort Inn / Comfort Suites franchise, contact their franchise development team directly or submit a request through our contact form. You'll need to meet their financial qualification requirements and complete their discovery process.

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