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Century 21 Franchise Fee (2026)

Real Estate · Franchise Opportunity
Initial Franchise Fee $25,000
📊 Total Investment: $74K–$184K 💰 Royalty: 6% 📣 Ad Fund: 2%

About Century 21

Century 21 is one of the most recognized real estate brands in the world with 14,000+ offices and 147,000+ agents globally. Founded in 1971 in Orange County, California, Century 21's gold jacket branding is synonymous with residential real estate.

Century 21 has undergone a major brand refresh under Anywhere Real Estate's ownership, modernizing its visual identity while maintaining its iconic gold brand equity. The global footprint provides franchisees access to international buyer and seller networks.

Fee Breakdown

Initial Franchise Fee$25,000
Total Investment Range$74K–$184K
Royalty Fee6%
Marketing / Ad Fund2%
Minimum Net WorthContact franchisor
Liquid Capital RequiredContact franchisor

Fees are based on publicly available FDD data and may change. Always review the current Franchise Disclosure Document before investing.

Pros & Cons

✅ Pros

  • ✓ One of the most globally recognized real estate brands
  • ✓ 14,000+ offices and 147,000+ agents provide referral network
  • ✓ Parent company Anywhere Real Estate provides scale and resources
  • ✓ Recent brand refresh modernizes the iconic gold brand

⚠️ Cons

  • ✗ Real estate franchise royalties reduce agent take-home pay in a competitive market
  • ✗ Brand needs to attract younger agents away from tech-forward alternatives
  • ✗ Real estate market cyclicality affects franchise performance

Frequently Asked Questions

How much is the Century 21 franchise fee?
The Century 21 initial franchise fee is $25,000. Total investment ranges from $74K–$184K, which includes buildout, equipment, inventory, and working capital. Contact a Century 21 franchise representative for current FDD details.
What is the total cost to open a Century 21 franchise?
Total investment to open a Century 21 franchise ranges from $74K–$184K. This includes the initial franchise fee of $25,000 plus real estate, construction, equipment, training, and opening inventory costs.
What is Century 21's royalty fee?
Century 21 charges a royalty fee of 6% on gross sales. These ongoing fees fund brand marketing and corporate support.
Is Century 21 a good franchise investment?
Century 21 has established brand recognition and a proven business model. As with any franchise, success depends on your market, execution, and local competition. Review the current FDD (Franchise Disclosure Document) and speak with existing franchisees before investing.
How do I apply to become a Century 21 franchisee?
To apply for a Century 21 franchise, visit their official franchise website or contact their franchise development team. You'll typically need to complete an application, review the FDD, attend a discovery day, and meet their financial qualification requirements.

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